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Meet our founder
Michelle Kanoo
Founder & CEO
I founded Emkay Cosmetics while working as a hospital nurse, where I couldn’t keep makeup in my pockets due to hygiene requirements. I wanted a lip product that could survive long shifts without constant reapplication, so after struggling to find one, I created my own, not to start a business, but simply to solve a problem for myself. When my friends tried it and loved the long-lasting results, they encouraged me to share it with other women, because every girl deserves a reliable lip stain she can apply once and confidently wear for hours.
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